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Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk

Leadership & Impact

Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk

As reported by Adweek, Omnicom Media has won Novo Nordisk’s $520 million U.S. media planning and buying following a competitive pitch that included incumbent WPP. In a statement announcing the win, a spokesperson for Novo Nordisk said, “We look forward to working with the Omnicom team as we continue to scale consumer-focused strategies and connect with patients through emerging channels and technologies, helping bring even greater awareness of our medicines to people living with chronic conditions such as obesity and…

August 7, 2026

Initiative President of Client Leadership Jen Hourigan Inducted into AAF Advertising Hall of Achievement

Leadership & Impact

Initiative President of Client Leadership Jen Hourigan Inducted into AAF Advertising Hall of Achievement

Aug 6, 2026

New Report Recognizes Omnicom Media as the Leading Media Management Network By Billings And Industry Share

Leadership & Impact

New Report Recognizes Omnicom Media as the Leading Media Management Network By Billings And Industry Share

Jul 29, 2026

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Omnicom Media Names New Global and US Leadership for Initiative as DeRiso Moves to a Group Role

Jun 18, 2026

Omnicom Media Names New Global and US Leadership for Initiative as DeRiso Moves to a Group Role

New York, NY (June 16, 2026) – Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today announced new leadership for one of its portfolio agency…

Genius Sports and Omnicom Media Intelligence Study Shows Augmented Sponsorships Increase Brand Impact

Jun 15, 2026

Genius Sports and Omnicom Media Intelligence Study Shows Augmented Sponsorships Increase Brand Impact

New “Embedded Advantage” report finds branded in-game graphics increase brand favorability and purchase intent while enhancing the fan viewing experience. NEW YORK, June 15, 2026…

CTV’s Power Couple: New Evidence Shows Home Screen and Video Ads Are Better Together

Jun 11, 2026

CTV’s Power Couple: New Evidence Shows Home Screen and Video Ads Are Better Together

Home screen ads in CTV deliver consistently strong results, but marketers shouldn’t treat this format as strictly a standalone opportunity, according to a new Partner…

Omnicom Media’s Optimum Sports Names Todd Fischer Chief Strategy and Property Officer

May 27, 2026

Omnicom Media’s Optimum Sports Names Todd Fischer Chief Strategy and Property Officer

  New York, NY (May 7, 2026) - Optimum Sports, the sports media and marketing arm of Omnicom Media, has appointed Todd Fischer to the…

Omnicom Media has received 32 trophies at the 2026 Festival of Media APAC Awards

May 11, 2026

Omnicom Media has received 32 trophies at the 2026 Festival of Media APAC Awards

Omnicom Media has received 32 trophies at the 2026 Festival of Media APAC Awards, winning 14 golds, 9 silvers, and 9 bronze awards for teams…

Omnicom Media’s Joanna O’Connell Discusses Agentic’s Impact on Marketing at Possible 2026

May 1, 2026

Omnicom Media’s Joanna O’Connell Discusses Agentic’s Impact on Marketing at Possible 2026

On Day two of Possible Digiday spoke with executives in attendance to get their thoughts on marketing spend consistency in the face of economic turbulence,…

Upfronts 2026: Why Accountability is Top of Mind for Agencies

Apr 30, 2026

Upfronts 2026: Why Accountability is Top of Mind for Agencies

For its 2026 Upfronts curtain-raiser, The Current asked six agency investment leads about their top priorities ahead of the network presentations. The negotiators said this…

Trusted Voices and Smart Creative Redefine Audio’s Role in Driving Brand Outcomes

Apr 28, 2026

Trusted Voices and Smart Creative Redefine Audio’s Role in Driving Brand Outcomes

New Partner Intelligence study from Omnicom Media Intelligence and iHeartMedia outlines how evolving audio formats deliver measurable full-funnel impact. NEW YORK, NY (April 28, 2026)…

Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Standards

Apr 28, 2026

Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Standards

As reported by Adweek, Omnicom Media Group’s influencer arm Creo has introduced a new agentic AI tool designed to automatically identify and fix brand-suitability issues in…

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