Feb 28, 2022

How Brands Are Approaching DE&I In Influencer Marketing

Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases…

Feb 7, 2022

How Omnicom’s Data Platform Helps Clorox Clean Up

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll…

Feb 7, 2022

Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV

Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $10.3 billion…

Jan 28, 2022

3 Keys To Multicultural Marketing in a Privacy-First World

Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and greater control of their information. They…

Jan 24, 2022

Adweek Spotlights OMG’s Centers of Excellence – “The Driving Force Behind OMG’s New Expertise and Products”

This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in…

Jan 11, 2022

Omnicom Media Group Appoints Guy Marks as EMEA CEO

This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the…

Jan 10, 2022

OMG’s Morning of Innovation: Commerce Will Play a Major Role in Connected TV’s Future

This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad…

Jan 10, 2022

OMG’s Morning of Innovation: Top Tech Trends From CES 2022

This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed…

Nov 29, 2021

OMG CEO Florian Adamski and OMD CEO George Manas Detail What’s Next for OMG

This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of…