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Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk

Leadership & Impact

Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk

As reported by Adweek, Omnicom Media has won Novo Nordisk’s $520 million U.S. media planning and buying following a competitive pitch that included incumbent WPP. In a statement announcing the win, a spokesperson for Novo Nordisk said, “We look forward to working with the Omnicom team as we continue to scale consumer-focused strategies and connect with patients through emerging channels and technologies, helping bring even greater awareness of our medicines to people living with chronic conditions such as obesity and…

August 7, 2026

Initiative President of Client Leadership Jen Hourigan Inducted into AAF Advertising Hall of Achievement

Leadership & Impact

Initiative President of Client Leadership Jen Hourigan Inducted into AAF Advertising Hall of Achievement

Aug 6, 2026

New Report Recognizes Omnicom Media as the Leading Media Management Network By Billings And Industry Share

Leadership & Impact

New Report Recognizes Omnicom Media as the Leading Media Management Network By Billings And Industry Share

Jul 29, 2026

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Omnicom Media Appoints Ellen Griffin Global Brand President of OMD

Mar 17, 2026

Omnicom Media Appoints Ellen Griffin Global Brand President of OMD

NEW YORK, NY (March 17, 2025) — Omnicom Media an Omnicom (NYSE: OMC) connected capability, today announced the appointment of Ellen Griffin as Global Brand…

Omnicom Media Names Bradley Rogers CEO of OMD USA

Mar 13, 2026

Omnicom Media Names Bradley Rogers CEO of OMD USA

New York, NY (March 13) - Omnicom Media, an Omnicom (NYSE: OMC) connected capability, today announced the appointment of Bradley Rogers as Chief Executive Officer…

A New Snapchat and Omnicom Media Report Reveals Social Posts Can Build Box Office Hits

Mar 5, 2026

A New Snapchat and Omnicom Media Report Reveals Social Posts Can Build Box Office Hits

A new report from Snapchat and Omnicom Media, based on research conducted with Ipsos, finds that social media is becoming the primary driver of movie…

Zefr and OM Media Trials Release First-of-Its-Kind Study on Brand Impact of Ad Adjacency to AI-Generated Content

Mar 3, 2026

Zefr and OM Media Trials Release First-of-Its-Kind Study on Brand Impact of Ad Adjacency to AI-Generated Content

Zefr, the global leader in brand suitability technology for social platforms, in collaboration with OM Media Trials, today released new research, AI Slop or Not?…

Why agencies are rushing into ChatGPT ads despite limited measurement

Feb 19, 2026

Why agencies are rushing into ChatGPT ads despite limited measurement

Agencies and brands are moving quickly into ChatGPT advertising following OpenAI’s rollout of paid placements, despite limited measurement tools and unresolved brand safety questions. The…

Omnicom Media Has Built a Visible Bridge Between Research and Product That Other Holding Companies Haven’t

Feb 12, 2026

Omnicom Media Has Built a Visible Bridge Between Research and Product That Other Holding Companies Haven’t

In a thorough and thoughtful analysis, ADOTAT editor Pesach Lattin examined how Omnicom Media Group approaches research — concluding that at OM, there is a…

Omnicom names new Optimum Sports president ahead of major year for sports

Jan 16, 2026

Omnicom names new Optimum Sports president ahead of major year for sports

Omnicom Media North America has named longtime executive Jeremy Carey president of Optimum Sports, positioning the in-house sports media and marketing group for a pivotal…

Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative

Jan 14, 2026

Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative

At CES, Omnicom Media CEO Florian Adamski outlined his vision for the newly restructured organization following Omnicom’s acquisition of Interpublic Group, positioning the company around…

Inside the C-Suite at CES with Omnicom

Jan 14, 2026

Inside the C-Suite at CES with Omnicom

In its report on holding company activations at CES 2026, Campaign highlights Omnicom’s first major public showing as the leading holding company following the completion…

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