Omnicom Media ByDesign https://validator.w3.org/feed/docs/rss2.html Introduction: Designing Ecosystems for Growth Web 4.0 and the Implications for Marketing of the Agent Economy Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era The Connective Engine: How GEO is Rewriting Brand Meaning in China Meet the New Audiences: Personas Built from Behavior, Not Belief Closing the Gap: Why AI Must Be Built for Everyone Building Trust in AI: The Leadership Imperative for Transformational Growth From Campaigns to Learning Systems Taming the Tiger: Why Gucci’s Pivot to Content is a Masterclass in Breaking Category Conventions The New Commerce Contract: Why Trust + Intelligence Will Define the Next Decade of Retail How Flywheel Is Deploying Agentic Intelligence to Redefine Commerce Dopamine Rush: Unboxing the Appeal of the Blind Box Experience Three Cultural Shifts Inviting Us to Reconnect with Enduring Human Values Going for Gold! Your Gameplan to Win in the World of Women’s Sports Why Frequency Matters: Combating Negative Reach Thought Leadership & Research Home Omnicom Media Retains Uber’s $800M Account and Expands Brazil Remit OM Intelligence – Access the Connected Content POV TRANSFORMATIONAL IDEAS Vol. 4 – Pre Release TRANSFORMATIONAL IDEAS Vol. 4 Why Frequency Matters – Combating Negative Reach – Pre Release Why Frequency Matters – Combating Negative Reach Connected Commerce Whitepaper Future of Brand Influence Omnicom CES 2026 Wrap Report AI Slop or Not? Navigating the Risks and Opportunities of Ad Adjacency to AI-Generated Content OM Media Trials & PadSquad — Small Shifts. Big Lifts. The Global Rise of Gen AI and What It Means For Search Turning Volume into Value: What New Audio Innovations Mean for Advertisers From Attention to Impact: Unlocking Results on Streaming TV The CTV Power Couple: Quantifying the “Better Together” Effect Embedded Advantage: Branding for the Way Fans Watch Now Omnicom Media Intelligence – Connected Content: The Force Multiplier for Maximising Brand Influence OM Intelligence – Connected Content Gated Page — APAC OM Intelligence – Connected Content Gated Page — LATAM Connected Content: The Force Multiplier for Maximising Brand Influence GEO Tentpole / Official Report Download Form Omnicom Media has received 32 trophies at the 2026 Festival of Media APAC Awards Omnicom Media’s Optimum Sports Names Todd Fischer Chief Strategy and Property Officer CTV’s Power Couple: New Evidence Shows Home Screen and Video Ads Are Better Together Genius Sports and Omnicom Media Intelligence Study Shows Augmented Sponsorships Increase Brand Impact Omnicom Media Names New Global and US Leadership for Initiative as DeRiso Moves to a Group Role Report Confirms Omnicom Media Leads Global Media Management Following OMG–Mediabrands Integration Omnicom Media Rolls Out Research Showing the Need for CTV Advertising to Change its Ways Omnicom Media Kicks Off a Series of Partnerships at Cannes Lions with a First-Time Ad Product Deal Omnicom and Tesco Media to Use Real-Time Data to Affect In-Store Creative Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms Omnicom Media and Disney Advertising Collaborate to Enable Sequential Ads in Streaming Announcements