Mar 6, 2025

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by…

Mar 5, 2025

WITH NEW LEADERSHIP APPOINTMENTS, OMD EXPANDS ITS TALENT BENCH TO CREATE WHAT’S NEXT

Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical chairs between Publicis Groupe and Omnicom Group.…

Jan 23, 2025

A Standard-Bearer For Standards

What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben Hovaness, Chief Media Officer at OMD Worldwide,…

Jan 23, 2025

Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson

Jan 23, 2025

Commerce Media Is Pivoting to TV—Like Brand Advertising: OMD’s George Manas

Jan 20, 2025

Emergent Tech Boosts Full-Funnel Marketing on Open Web Says OMD’s Ben Hovaness

Jan 17, 2025

Here’s What Top Marketing Execs Learned at CES 2025

“We have more clients at CES than ever, which shows you something: Clients are seeking to understand how agencies will cope with technological changes and…

Jan 15, 2025

Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

Lifestyle Icon and original influencer Martha Stewart was the special guest at Omnicom Media Group’s Transformation Experience -  the showcase event of OMG’s four days…

Jan 14, 2025

OMG EMEA CEO Dan Clays Talks to Campaign About Getting the Right Balance Between Global and Local

In an in-depth discussion with Campaign, Omnicom Media Group EMEA CEO, Dan Clays, offered his perspective on leading a complex and diverse marketplace and the…