Apr 17, 2025
Speaking to Campaign UK, OMG CEO Florian Adamski described the rationale for consolidating its influencer marketing capabilities globally under the Creo brand, and the impact…
Mar 31, 2025
Sam Holt, chief executive of Publicis Groupe’s Performics UK, has joined Omnicom Media Group UK as Chief Digital Officer. Holt worked for Publicis Groupe’s performance…
Mar 25, 2025
COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a Year When the Industry Average Was Only…
Mar 20, 2025
NEW YORK, NY (March 20, 2025) - In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency…
Mar 20, 2025
Adweek reports on the launch of a new AI-powered Creator Briefing tool in Omni that uses Google’s Gemini to allow influencers to query against the…
Mar 13, 2025
Transformational Ideas provides a practical roadmap for marketing leaders anticipating 2025 and beyond. Rather than merely noting trends, each article offers real-world applications across four…
Mar 10, 2025
When Chrissie Hanson was named U.S. CEO of OMD in 2022, she told Ad Age she anticipated “a year to reset.” That reset paid off…
Mar 10, 2025
With social media advertising projected to reach $276.7 billion this year, according to February research from social media monitoring company Sprout Social, it’s clear that…
Mar 6, 2025
Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by…