Advertising Week

The Race for Value: The AI adoption race is largely over. The value race has begun.

AI adoption is no longer the biggest challenge facing the marketing industry. With 98% of CMOs already piloting or using AI, the conversation is shifting toward a more pressing question: where is the value? While AI is helping marketers move faster, increase productivity and expand their capabilities, those gains haven't always translated into meaningful business impact. The next phase of transformation will depend on how effectively organizations turn these capabilities into better marketing and measurable results. That shift requires organizations…