Research

Omnicom Media and Vevo Introduce New Brand Fandom Metric to Measure the Value of Consumer Passion

​​​New research identifies the factors that can move consumers from awareness and transactions to advocacy and lasting brand connection  NEW YORK, NY, October 15, 2026 — Fandom has long been recognized as a powerful force in culture. Now, new commissioned research from Omnicom Media Partner Intelligence and global music video network Vevo introduces a way for brands to measure its value and identify the strategies that can turn consumers’ existing passions into fandom for brands.  The partners have developed a…