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Leadership & Impact

Activision Collaborates with Amazon Ads and Omnicom Media to Power Immersive Launch Campaign for Call of Duty®: Modern Warfare 4®

From custom Amazon Loot Lockers and a Twitch-controlled CCTV experience to a gamified Brand Store, Amazon Ads powers Call of Duty: Modern Warfare 4’s Korean alleyway activation across London and Los Angeles Activision has teamed up with Amazon Ads and Omnicom Media to support the launch of Call of Duty: Modern Warfare 4 through a first-of-its-kind, full-funnel activation spanning experiential, streaming, digital media, and commerce. The campaign is anchored by an immersive Korean alleyway experience, running in London and Los…

October 16, 2026

Research

Omnicom Media and Vevo Introduce New Brand Fandom Metric to Measure the Value of Consumer Passion

Oct 15, 2026

Research

Omnicom Media Partner Intelligence and Amazon Ads Reveal the Power of Pause Ads

Oct 14, 2026

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Topics

Thought Leadership Accountability, Standards, & Safety Driving Diverse Investment E-Commerce Leadership & Impact Orchestrating Data

Oct 7, 2026

Omnicom Media and Rembrand Partner to Scale In-Content Advertising Across Premium Streaming

First-to-market capability brings together Acxiom, Omni, and Rembrand’s VISTA platform, with access to premium inventory from major media partners NEW YORK, NY (October 7, 2026)…

Oct 6, 2026

65% of Consumers Are Avoiding Ads. Here’s How Marketers Can Win Back Their Attention

Omnicom Media research finds ad avoidance has evolved into a spectrum of behaviors, from paying for ad-free content to tuning out irrelevant and repetitive messages…

Oct 5, 2026

Omnicom Media Wins Triple Grand Prix at the 2026 M&M Global Awards

Omnicom Media agencies have dominated at the 2026 M&M Global Awards, with OMD Worldwide securing the prestigious Agency Network of the Year title. The success…

Sep 22, 2026

OMNICOM MEDIA WAS AWARDED $3.3 BILLION IN NEW BILLINGS IN H1 2026, MORE THAN ANY OTHER GLOBAL MEDIA GROUP

PHD ranked #1 globally, joined by Hearts United and OMD in top five for total new business, while PHD, Hearts United and Initiative sweep the…

Aug 28, 2026

New Agency Brings Together OM ‘s Hearts & Science and Mediahub to Create a New 40-Market Global Network

Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking New York, NY…

Aug 28, 2026

OMNICOM MEDIA OFFICIALLY LAUNCHES HEARTS UNITED

New Agency Brings Together OM ‘s Hearts & Science and Mediahub to Create a New 40-Market Global Network Hearts United debuts as a leader in…

Aug 18, 2026

Melissa Gordon-Ring on the Evolving Role of Pharma Media Agencies

Omnicom Media Health Global President Melissa Gordon-Ring spoke with solli about the evolving role of the pharma media agency and why media teams are taking on…

Aug 18, 2026

The Podcast Prescription: New Research Shows Trusted Voices Drive Stronger Healthcare Brand Results

Healthcare advertising requires brands to communicate complex information while building trust with audiences making deeply personal decisions. New Partner Intelligence research from Omnicom Media Intelligence…

Aug 17, 2026

From the Omnicom Cannes Studio: Putting the Customer at the Center of Innovation

In partnership with Amazon Ads.