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Kimberly-Clark Splits Global Creative and Media Among Interpublic, Omnicom, Publicis, and WPP

Jan 13, 2025

Kimberly-Clark Splits Global Creative and Media Among Interpublic, Omnicom, Publicis, and WPP

Kimberly-Clark has wrapped its massive global creative and media review, splitting responsibilities between Interpublic Group of Cos., Omnicom Group, Publicis Groupe and WPP. Omnicom Media Group…

Omnicom Media Group and Roku Partner on Viewer Search Data, Wrapping the holdco’s CES Moves

Jan 9, 2025

Omnicom Media Group and Roku Partner on Viewer Search Data, Wrapping the holdco’s CES Moves

Omnicom Media Group wrapped up its CES series of first-mover data partnership announcements by revealing that it has secured access to Roku’s viewer searches on…

Omnicom Media Group Expands its TikTok Relationship to Include Search Keyword Access

Jan 8, 2025

Omnicom Media Group Expands its TikTok Relationship to Include Search Keyword Access

Building on a collaborative relationship that has included data deal to a commerce deal , Omnicom Media Group and TikTok have announced a partnership that gives teams…

Flywheel First Mover Deal with Amazon Ads Highlighted Day 2 of CES News Blitz

Jan 8, 2025

Flywheel First Mover Deal with Amazon Ads Highlighted Day 2 of CES News Blitz

Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that…

Omnicom Media Group Hits CES with a Blitz of Search-Related Partnerships, Starting with Google

Jan 7, 2025

Omnicom Media Group Hits CES with a Blitz of Search-Related Partnerships, Starting with Google

As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage…

Omnicom Media Group Taps Katie Klein as Chief Investment Officer

Dec 20, 2024

Omnicom Media Group Taps Katie Klein as Chief Investment Officer

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as North America chief investment officer, it shared with ADWEEK. Klein previously held the…

New COMvergence Report Projects Omnicom Media Group Outperforming Its Peers for Rate and Volume of Growth in 2024

Dec 18, 2024

New COMvergence Report Projects Omnicom Media Group Outperforming Its Peers for Rate and Volume of Growth in 2024

OMG agency OMD Ranked #1 for Billings Volume and Net Growth Year-end projections drop weeks after Forrester Wave named OMG a leader in a transforming…

Media Buyers to Watch in 2025

Dec 11, 2024

Media Buyers to Watch in 2025

By Parker Herren | December 09, 2024 OMG’s Anthony Dario was among the eight media professionals profiled by Adage for its look at buyers who are…

Media Buying Briefing: A Tale of Two Reports (on Media Agencies)

Nov 18, 2024

Media Buying Briefing: A Tale of Two Reports (on Media Agencies)

SUMMARY: The media agency world, or at least its biggest players, received a vote of relative confidence from a major analyst group last week, when…

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