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These are The Winners of The Year: Ulrich Klenke, Florian Adamski and Matthias Dang receive the HORIZONT Award

Jun 28, 2024

These are The Winners of The Year: Ulrich Klenke, Florian Adamski and Matthias Dang receive the HORIZONT Award

by Eva-Maria Schmidt | Thursday, 27 June 2024 Strategic foresight, visionary thinking, technical expertise and a consistent attitude: their skills make the Men of the…

Omnicom Media Group Returned From Cannes as Most Honored Media Hold Co, Preferred Partner in Game-Changing Collaborations

Jun 27, 2024

Omnicom Media Group Returned From Cannes as Most Honored Media Hold Co, Preferred Partner in Game-Changing Collaborations

OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place  Group revealed first-mover partnerships with leading retail, programmatic buying and…

Are Marketers And Agencies Moving Fast Enough To Embrace AI?

Jun 24, 2024

Are Marketers And Agencies Moving Fast Enough To Embrace AI?

June 20, 2024 | by Steve McClellan PHD CEO Guy Marks was on the stage at Cannes discussing AI when he suddenly asked the audience, “Remember…

Amazon, TikTok, Instacart, and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca

Jun 24, 2024

Amazon, TikTok, Instacart, and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade Desk and TikTok that aim to…

Advertisers Once Again Try to Crack Open the Secret Sauce of Platforms, This Time With a Savvier Touch

Jun 14, 2024

Advertisers Once Again Try to Crack Open the Secret Sauce of Platforms, This Time With a Savvier Touch

By Seb Joseph, Michael Bürgi and Ronan Shields  | June 14, 2024 Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier…

Campaign Global Agency of the Year Awards 2023: Winners Revealed

Jun 14, 2024

Campaign Global Agency of the Year Awards 2023: Winners Revealed

UK shops and individuals emerged victorious in several categories at the inaugural ceremony this evening Omnicom Media Group had five reasons to celebrate at the…

Omnicom’s Cannes Strategy Starts with Purchase-Path Research Showing Just How Much Has Changed

Jun 14, 2024

Omnicom’s Cannes Strategy Starts with Purchase-Path Research Showing Just How Much Has Changed

Published on June 14, 2024 | By Michael Bürgi Omnicom, never known for being shy about commandeering attention away from bigger matters, plans to hit…

Priceline Selects Omnicom’s PHD as Media AOR

Jun 12, 2024

Priceline Selects Omnicom’s PHD as Media AOR

Online travel agency conducted a three-month review By Adrianne Pasquarelli | June 12, 2024 Priceline has selected Omnicom Media Group’s PHD as its media agency of…

Creating a New Roadmap for the Modern Customer Journey

Jun 10, 2024

Creating a New Roadmap for the Modern Customer Journey

Published on June 06, 2024 | By Joanna O'Connell and Xian Wang The following is an excerpt from the white paper Connected Commerce: A New Advertising Paradigm available…

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