Aug 15, 2024

Women’s Sports In The Upfronts—How Ratings Momentum Impacted Negotiations

By Parker Herren | August 14, 2024 After record ratings for women’s March Madness, upfront sellers and buyers upped talks about women’s sports Women’s sports including…

Aug 8, 2024

Mercedes-Benz extends contract with Team X early

August 5, 2024 | by Mehrdad Amirkhizi Mercedes continues to rely on Omnicom’s Team X At BMW, the model with the customized agency The Game…

Aug 5, 2024

Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions

Omnicom Media Group (OMG) the media services division of leading global marketing and corporate communications holding company Omnicom Group Inc (NYSE: OMC) is expanding its market…

Aug 1, 2024

Why Volkswagen Group stuck with Omnicom’s PHD and How Data Ownership Played a Role

Published on July 25, 2024. When Omnicom’s PHD won Volkswagen Group’s global media account in 2016 from WPP’s Mediacom in a surprise victory, it gave…

Jul 22, 2024

Omnicom Media Group Agencies Outperform For Growth Across All Four Regions

New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend OMD remains #1 in North America, Hearts…

Jul 18, 2024

The Media Buying Industry Has to Figure Out Where to Put Creators

Jul 10, 2024

Horizont Agency Man Of The Year

by Mehrdad Amirkhizi and Juliane Paperlein | July 3 2024 Why Florian Adamski still keeps his own minutes Florian Adamski is CEO of Omnicom’s media division It's a…

Jul 3, 2024

Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

 CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various…

Jun 28, 2024

These are The Winners of The Year: Ulrich Klenke, Florian Adamski and Matthias Dang receive the HORIZONT Award

by Eva-Maria Schmidt | Thursday, 27 June 2024 Strategic foresight, visionary thinking, technical expertise and a consistent attitude: their skills make the Men of the…