Jun 7, 2024
Omnicom Media Group Earns Highest Effie Index Score
Published on June 07, 2024 The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing more than…
Jun 6, 2024
Cannes Lions Preview — AI, TikTok, Apple, and More Stories To Watch
June 5, 2024 | By Garett Sloane Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about commercials. It draws…
May 28, 2024
AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness
May 23, 2024 | By Robert Williams Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools such as artificial…
May 22, 2024
Consistency Will be Key as Women’s Sports Aim to Boost Viewership, Sponsor Support
By Mollie Cahillane | May 20, 2024 The momentum around women’s sports doesn’t start or stop with Caitlin Clark. As Clark’s rookie season in the WNBA…
May 22, 2024
Takeaways from the 2024 Upfronts: Maintaining the Status Quo
by Jessica Heygate | May 17, 2024 Nielsen panel remains primary currency as buyers chart familiar territory. Upfront presentations chartered familiar territory this week and deals…
May 14, 2024
Gap Inc. Selects Omnicom for Its Media Business Following Review
By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week Gap has concluded its media review. Gap…
May 14, 2024
ADWEEK’s Media All-Stars Are Embracing Changing Technology
May 14, 2024 | By Kyle O’Brien & Olivia Morley & Aleda Stam OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media All Star List.…
May 14, 2024
Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’
May 13, 2024 | By Michael Roca A refresher on the stats about the growing majority in the U.S. before going into 2024 upfronts. The Summer…
May 13, 2024
TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
May 10, 2024 | By Brian Steinberg Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once…