May 9, 2024
16 Next Gen Media Buyers to Know—and What They Want From TV Advertising
By Parker Herren | May 09, 2024 Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see. Many…
May 9, 2024
Omnichannel Commerce, AI Are Disrupting Advertising: Omnicom’s Joanna O’Connell
Streaming services have given consumers more control over the television viewing experience, including the ability to interact and transact with advertisers. At the same time,…
May 8, 2024
Lovesac Names Hearts & Science Media AOR
May 8,2024 | by Brandon Doerrer EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process. Furniture retailer Lovesac has appointed…
May 6, 2024
Sports Advertising Predictions—Top Trends to Watch in the TV Upfronts
By Parker Herren | May 02, 2024. 5 industry leaders weigh in on streaming sports, trending franchises and new ad opportunities As one of the only must-buys…
May 1, 2024
It’s Google’s World And Planners & Buyers Are Just Living In It
April 30th, 2024 | by Joe Mandese And by "world," I mean stack. If you really want to understand the way Google has been leveraging its…
Apr 24, 2024
David Yurman Names PHD Global Media Agency of Record
April 24, 2024 | By Olivia Morely mSix&Partners (now T&Pm) previously held the jeweler's account David Yurman invited Havas, IPG and PMG to compete for…
Apr 23, 2024
Firehouse Subs Overhauls Agency Roster With Orchard and PHD Among Winners
By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This marks the first time Firehouse Subs has…
Apr 11, 2024
OMD USA’s 2023 Performance Showcased in Campaign’s Annual Agency Performance Review
April 9, 2024 | By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the annual Campaign US…
Apr 9, 2024
5 TV Upfront Predictions From Media Buyers
By Parker Herren | April 09, 2024 Continued contraction of spend in TV as well as upticks in digital media persist The 2023 upfront was defined…