Jun 6, 2024

Cannes Lions Preview — AI, TikTok, Apple, and More Stories To Watch

June 5, 2024 | By Garett Sloane Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about commercials. It draws…

May 28, 2024

AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness

May 23, 2024 | By Robert Williams Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools such as artificial…

May 22, 2024

Consistency Will be Key as Women’s Sports Aim to Boost Viewership, Sponsor Support

By Mollie Cahillane | May 20, 2024 The momentum around women’s sports doesn’t start or stop with Caitlin Clark. As Clark’s rookie season in the WNBA…

May 22, 2024

Takeaways from the 2024 Upfronts: Maintaining the Status Quo

by Jessica Heygate | May 17, 2024 Nielsen panel remains primary currency as buyers chart familiar territory. Upfront presentations chartered familiar territory this week and deals…

May 14, 2024

Gap Inc. Selects Omnicom for Its Media Business Following Review

By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week Gap has concluded its media review. Gap…

May 14, 2024

ADWEEK’s Media All-Stars Are Embracing Changing Technology

May 14, 2024 | By Kyle O’Brien & Olivia Morley & Aleda Stam OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media All Star List.…

May 14, 2024

Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’

May 13, 2024 | By Michael Roca A refresher on the stats about the growing majority in the U.S. before going into 2024 upfronts. The Summer…

May 13, 2024

TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’

May 10, 2024 | By Brian Steinberg Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once…

May 9, 2024

16 Next Gen Media Buyers to Know—and What They Want From TV Advertising

By Parker Herren | May 09, 2024 Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see. Many…