Apr 9, 2024

Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em

By Michael Bürgi | April 8, 2024 Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the…

Apr 4, 2024

Hearts & Science Tops 2023 Net New Business Ranking of Global Media Agency Networks

Omnicom Media Group Agency Added More than $1 Billon in New Business April 8, 2024 - As reported in the 2023 New Business Balance report…

Apr 3, 2024

How One Media Buyer Quietly Snatched Up 35% of Commercials in Iowa-LSU Women’s Basketball Game

April 3, 2024 | Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed…

Apr 3, 2024

Omnicom Media Group Ranked #1 for Net New Business for Second Consecutive Year

OMG’s Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five New York, NY …

Mar 20, 2024

NBCUniversal is rolling out generative AI-driven ads and says they perform up to 49% better in tests

Lucia Moses | Mar 20, 2024 NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on shows' emotional content. NBCU says its AI…

Mar 18, 2024

OMD Again Named Best Performing Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead in the Marketplace "OMD confirms its leadership,…

Mar 6, 2024

How Attention-Guaranteed Media Buys Will Impact the Industry

March 5, 2024 | By Olivia Morley OMD and Playground xyz leaders offer perspectives on the attention economy. The so-called attention economy is fractured, and its…

Mar 1, 2024

Diverse Media Investment Slowed in 2023 — Breaking Down the Numbers

February 28, 2024 | By Parker Herren Market data from ANA AIMM shows investment in diverse-owned media made up 2.5% of total ad spend in 2023.…

Feb 26, 2024

Media Buying In 2024 — How TV Investment Strategies Are Involving

By Parker Herren |  February 26, 2024. AI, data and streaming have created new complexities for TV buyers The phrase “content is king” is certainly no…