Apr 4, 2024
Hearts & Science Tops 2023 Net New Business Ranking of Global Media Agency Networks
Omnicom Media Group Agency Added More than $1 Billon in New Business April 8, 2024 - As reported in the 2023 New Business Balance report…
Apr 3, 2024
How One Media Buyer Quietly Snatched Up 35% of Commercials in Iowa-LSU Women’s Basketball Game
April 3, 2024 | Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed…
Apr 3, 2024
Omnicom Media Group Ranked #1 for Net New Business for Second Consecutive Year
OMG’s Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five New York, NY …
Mar 20, 2024
NBCUniversal is rolling out generative AI-driven ads and says they perform up to 49% better in tests
Lucia Moses | Mar 20, 2024 NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on shows' emotional content. NBCU says its AI…
Mar 18, 2024
OMD Again Named Best Performing Global Media Network
Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead in the Marketplace "OMD confirms its leadership,…
Mar 6, 2024
How Attention-Guaranteed Media Buys Will Impact the Industry
March 5, 2024 | By Olivia Morley OMD and Playground xyz leaders offer perspectives on the attention economy. The so-called attention economy is fractured, and its…
Mar 1, 2024
Diverse Media Investment Slowed in 2023 — Breaking Down the Numbers
February 28, 2024 | By Parker Herren Market data from ANA AIMM shows investment in diverse-owned media made up 2.5% of total ad spend in 2023.…
Feb 26, 2024
Media Buying In 2024 — How TV Investment Strategies Are Involving
By Parker Herren | February 26, 2024. AI, data and streaming have created new complexities for TV buyers The phrase “content is king” is certainly no…
Feb 22, 2024
Byte-Sized: How creatives are adopting generative AI as assistants
February 22, 2024 | By Alyona Uvarova Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas…