Feb 20, 2024

What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers

February 20, 2024 | By Alyona Uvarova Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data…

Feb 12, 2024

Disney Harnesses AI to Drive Streaming Ad Technology

By Dawn Chmilelewski | February 9, 2024 Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a new advertising tool that will help brands…

Feb 12, 2024

Disney Harnesses AI to Drive Streaming Ad Technology

By Dawn Chmilelewski | February 9, 2024 Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a new advertising tool that will help brands…

Feb 2, 2024

Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson

Jan 31, 2024

PHD Retains HP’s Global Media Account

by Alison Weissbrot | January 31st, 2024 The retention continues a relationship that began in 2009. PHD has retained HP’s global media account in a competitive…

Jan 25, 2024

Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca

  January 24, 2024 | By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media…

Jan 23, 2024

Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas

January 17th, 2024 | By Robert Andrews LAS VEGAS – Social media have sped up the proliferation of cultural moments, transforming digital images into viral…

Jan 12, 2024

Omnicom Co-Develops Creator Benchmarking Insights Across Meta’s Platforms

Michael Bürgi | January 12, 2024 Wrapping its blitz of moves with major social and commerce platforms to align the discovery, planning and measurement of…

Jan 11, 2024

Omnicom Makes Influencer-Driven First-Mover Deal with Amazon Posts API

Michael Bürgi | January 11, 2024 Omnicom’s made it a mission of sorts during CES 24 to cement partnerships and arrangements with the major social…