Dec 7, 2023

Why DE&I and ROI Are Inextricably Linked for Brands, Now and Into the Future

November 30, 2023 | By The List and Ad Age Studio 30 The next article in “The Modern CMO Playbook” tells hard truths about why…

Dec 1, 2023

Annalect hires Accenture Song’s Lauren Walker as Chief Client Solutions Officer

November 30, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in…

Nov 28, 2023

Omnicom Media Group Ranked #1 for Q1-Q3 Incremental Billings Growth Among Global Media Management Groups

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the…

Nov 20, 2023

Omnicom Media Group’s Florian Adamski Shares Plans to ‘Outgrow the Market’

November 16, 2023 | By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model…

Nov 16, 2023

PHD Global Head of Gaming & Experience Predicts Big Opportunities for Marketers in 2024

November 14, 2023 | By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in culture and across…

Nov 16, 2023

Why Omnicom Media Group Is Investing in Chief Media Officers

November 15, 2023 | By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its agencies in the…

Nov 14, 2023

Future of TV Briefing: Inside the Development of Disney’s Data Clean Room

November 8, 2023 | By Tim Peterson This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling…

Nov 2, 2023

Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon. Advertising…

Nov 1, 2023

Why Home Depot is Evolving it’s Media Strategy, Starting with Branded Content

November 1, 2023 | By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their…