Jan 10, 2024

Omnicom Sets Creator-Based Audience Fusion Arrangement with YouTube

Michael Bürgi | January 10, 2024 Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced…

Jan 9, 2024

Omnicom Partners with TikTok to Fold Influencers Into its Omni Platform

Michael Bürgi | January 9, 2024 The partnership follows an initial testing of proof-of-concept for audience-based planning for creator spend that matched audiences derived from Omnicom’s Omni…

Jan 8, 2024

Omnicom Highlights Influencers/Creators for Its CES Focus

The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to the point where every agency holding company…

Jan 8, 2024

‘We Pull Together Best Parts of Omnicom to Help Brands’: PHD’s Mike Solomon

SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace and consumer habits. For Mike Solomon, who in…

Jan 5, 2024

Omnicom Media Group Clients Outperform in ANA’s Transparency Study

Best practices and partnerships made OMG clients stand-outs in 21-marketer study of programmatic media supply chain New York, NY (January 3,  2024) -  Following the…

Dec 21, 2023

Super Bowl in Las Vegas—What Marketers Should Know About Branding Opportunities Around the City

Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say December 12, 2023 | By Jon Springer No…

Dec 20, 2023

OMG Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients

OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking  New York NY (December 20, 2023) –…

Dec 12, 2023

Media Buying Briefing: Omnicom Media Group’s CEO on the Economy, Fraud, the Quadropoly and ‘Agency as a Platform’

December 11, 2023 | By Michael Bürgi This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is…

Dec 7, 2023

Why DE&I and ROI Are Inextricably Linked for Brands, Now and Into the Future

November 30, 2023 | By The List and Ad Age Studio 30 The next article in “The Modern CMO Playbook” tells hard truths about why…