Oct 30, 2023

OMD Named Best Performing Global Media Network

  New York, NY (October 27, 2023) - In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the…

Oct 30, 2023

Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon…

Oct 25, 2023

PHD Hires MediaMonks’ Melissa Wisehart as Chief Media Officer

October 25, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of better connecting its…

Oct 23, 2023

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023 | By Antoinette Siu No agency can escape measurement challenges these days — but many are looking to tighten up their data…

Oct 19, 2023

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership

In the fourth and final leg of its push to overcome the challenges to effective investment in media on behalf of its clients, Omnicom Media…

Oct 18, 2023

Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort

If there’s one area that constantly keeps media agencies on their toes — no, for once the answer is not generative AI — it’s retail…

Oct 17, 2023

Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model

Originally published by Adweek October 17, 2023 | Olivia Morely Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While…

Oct 17, 2023

Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse

Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape,…

Oct 16, 2023

CASA

Omnicom Media Group’s Council on Accountability and Standards in Advertising (CASA) is a collaboration of OMG agencies, clients, and media partners committed to enhancing buyer…