Sep 5, 2023

Beiersdorf Selects OMD as Media AOR for Europe and North America

Originally published by Campaign.com By Alison Weissbrot | September 01, 2023 The Omnicom Media Group agency is expanding its relationship with the skincare multinational from…

Sep 5, 2023

Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide

New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced  OMG CEO…

Aug 28, 2023

The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight

Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was…

Aug 23, 2023

Campaign reports on new research from OMG and Snapchat

Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses…

Aug 23, 2023

Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson

 Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA).…

Aug 23, 2023

From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV

Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers…

Aug 22, 2023

How Agency In-Housing Offerings like Omnicom’s TRKKN use Google Expertise as a Draw

August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down…

Aug 18, 2023

Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing

Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding…

Aug 16, 2023

Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach

This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media…