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Adweek’s 2023 Media All Stars are Redefining Media Strategies  and Expanding Audience Reach

Aug 16, 2023

Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach

This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media…

CTV Buyers Are Still Struggling to Know Where Their Ads Ran

Aug 8, 2023

CTV Buyers Are Still Struggling to Know Where Their Ads Ran

Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer.…

Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal

Aug 8, 2023

Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal

SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making good on its pitch to the brand.…

Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper

Jul 27, 2023

Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper

New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and…

OMG’s PHD Tops Shortlist at the 2023 M&M Global Awards

Jul 20, 2023

OMG’s PHD Tops Shortlist at the 2023 M&M Global Awards

Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year…

OMG’s Agency as a Platform Model

Jul 18, 2023

OMG’s Agency as a Platform Model

July 14, 2023 | By Olivia Morley In a recent sit-down with Adweek, OMG group and agency leadership discussed how our Agency as a Platform…

PHD US CEO Mike Solomon Named to the 2023 Campaign US 40 Over 40 List

Jul 13, 2023

PHD US CEO Mike Solomon Named to the 2023 Campaign US 40 Over 40 List

July 13, 2023 | By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent pool. With a median…

Under Armour names OMD global media AOR

Jul 13, 2023

Under Armour names OMD global media AOR

July 13, 2023 | By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under Armour’s global media account,…

OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings

Jul 12, 2023

OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings

NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings PHD and Hearts & Science Outpace…

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