Jun 20, 2023

Uber partners with Omnicom Media Group to meld rider data with Omni’s insights

June 20, 2023 | By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes…

Jun 20, 2023

Cannes Lions 2023: The Launch of Omni Commerce with Clarissa Season, Frank Kochenash and Dru Sil

Clarissa Season, Global Head of Experience at Annalect, is joined by Frank Kochenash, CEO of Transact and Dru Sil, Global Commerce Product Lead at Annalect.…

Jun 19, 2023

OMG Kicks Off Its 2023 Cannes Commerce Blitz with the Launch of Omni Commerce, the Industry’s First Connected Commerce Orchestration Solution

June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that…

Jun 16, 2023

OMG’s Ryan Eusanio Talks Auction Packages vs PMPs with Digiday

June 12, 2023 | By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality…

Jun 15, 2023

OMG Partners With Criteo for Launch of Commerce SSP

June 15, 2023 | By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform…

May 17, 2023

OMG Chief Talent Experience Officer Kate King talks to AdAge about helping talent improve mental health

May 17, 2023 | By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for its churn-and-burn nature.…

May 16, 2023

Shoppable TV Excites PHD’s Klein At IAB NewFronts

May 16, 2023 | By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in…

May 16, 2023

OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization

May 16, 2023 | By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in…

May 15, 2023

OMG’s Kelly Metz explains the dynamic between clients and negotiators for the NYT’s report on the 2023 Upfronts

May 15, 2023 | By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for a major…