May 12, 2023

Mike Solomon brings “ethos of challenging the status quo” to his new role as CEO of PHD US

May 12, 2023 | By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating…

May 4, 2023

Speaking to Digiday, Megan Pagliuca explains how OMG and Amazon are partnering to deliver connected commerce

May 4, 2023 | By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce…

May 1, 2023

OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay

May 1, 2023 | By Alyssa Boyle Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for…

May 1, 2023

Transact CEO Frank Kochenash kicks off Digiday’s special report exploring the commerce media landscape

May 1, 2023 | By Michael Bürgi This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce…

May 1, 2023

Megan Pagliuca talks to BeetTV about enabling diversity and empowering purpose

April 27, 2023 | By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make…

Apr 26, 2023

Vans is the latest iconic brand to choose OMD as its global media partner

The AOR decision was made after a four-month review April 26, 2023 | By Brian Bonilla Vans has named OMD as its global media agency of…

Apr 26, 2023

OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series

April 26, 2023 | By Tim Peterson The TV ad market has been on the verge of a tipping point for years. Traditional TV reach…

Apr 25, 2023

Digiday spotlights Omnicom’s partnership with Microsoft integrating ChatGPT into its Omni marketing orchestration platform

April 24, 2023 | By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies…

Apr 19, 2023

Annalect partners with Affinity Solutions to expand OMG’s lead in custom audience capabilities

April 19, 2023 | By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data ahead of the…