Apr 18, 2023

Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023

April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social…

Apr 18, 2023

OMD Worldwide tops Campaign’s new business ranking for Q1 2023

April 18, 2023 | By Maria Iu OMD, Starcom and Spark Foundry all surpassed $1bn in billings in January-February to claim the top three places…

Mar 23, 2023

Omnicom Media Group Ranked #1 For 2022 Incremental Billings Growth Among Global Media Management Groups

March 23, 2023 | Omnicom Media Group Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients OMG agencies…

Mar 17, 2023

OMG’s Marc Rossen Kicks off Adweek’s Look at Privacy Compliance in Clean Rooms

Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms Privacy regulators are getting more muscular By Trishla Ostwal For all marketer excitement about the…

Mar 14, 2023

Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson (Video)

Mar 9, 2023

Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

March 9, 2023 | By Catherine Perloff Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with a lack of…

Mar 6, 2023

Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts

March 6, 2023 | By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of requirements for…

Feb 22, 2023

DEI Action Is In, and Diverse Media Needs More Budget Share

The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In…

Feb 22, 2023

To support diversity on TV, media orgs are looking to develop more metrics

Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of…