Feb 16, 2023
Philips Switches $165m Global Media Account
Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances has moved its global media account to…
Feb 14, 2023
Hearts & Science’s Bob Hunt Explains Why Programmatic Podcast Buying May Become More Prevalent in 2023
February 14, 2023 | By Sara Guaglione Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to…
Feb 13, 2023
OMG’s Geoff Calabrese Tells Digiday About the Joint Industry Committee’s Aggressive Goal
Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down with Digiday to discuss the Joint Industry Committee's aggressive goal after joining the stage at…
Feb 6, 2023
Jaguar Land Rover Changes Gear to Hearts & Science for Global Media Duties
The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025. February 6, 2023 | By Arvind Hickman Jaguar Land…
Jan 31, 2023
AdAge reports on OMG’s latest diverse partner showcase
The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless…
Jan 27, 2023
Omnicom Transact’s Keiko Osada on the State of Retail (Media) in 2023 (Video)
January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing…
Jan 24, 2023
Media Buyers Confident in Spotify’s Ad Biz Despite Dawn Ostroff Departure
Published January 24, 2023 | By Brandon Doerrer Spotify is laying off 6% of its global workforce, which is just under 600 people, CEO…
Jan 6, 2023
Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday.…
Dec 16, 2022
OMD wins Burberry’s Global Media Account
The Omnicom agency will succeed Dentsu in 2023. By Arvind Hickman, Campaign Live. Published on December 16, 2022. British fashion house Burberry has appointed OMD…