Jun 22, 2022
Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which…
Jun 21, 2022
In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company today struck…
Jun 21, 2022
Snack-bar maker Kind earlier this year enlisted the help of geo-targeted TikTok ads and TikTok influencers to help it attract consumers to a pop-up farmers…
Jun 20, 2022
The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships formed last fall between…
May 26, 2022
This story was originally published in Marketing Interactive. Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to the role of CEO, effective immediately. According…
May 24, 2022
Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry…
May 19, 2022
A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the…
May 16, 2022
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has…
May 16, 2022
This story was originally published in MediaPost. Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based…