Jun 21, 2022
Omnicom and Instacart agree to share data that connects sales data to TV ad spend
In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company today struck…
Jun 21, 2022
TikTok Grabs More Ad Dollars, as Marketers Look to Attract Gen Z and Millennials
Snack-bar maker Kind earlier this year enlisted the help of geo-targeted TikTok ads and TikTok influencers to help it attract consumers to a pop-up farmers…
Jun 20, 2022
Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions
The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships formed last fall between…
May 26, 2022
Omnicom Media Group names Chloe Neo Singapore CEO
This story was originally published in Marketing Interactive. Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to the role of CEO, effective immediately. According…
May 24, 2022
Beyond Clean Rooms, Brands Need Clean Houses
Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry…
May 19, 2022
Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the…
May 16, 2022
Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has…
May 16, 2022
OMG’s Latest Commerce Tool: The Supply Chain IQ Score
This story was originally published in MediaPost. Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based…
May 16, 2022
Omnicom Media Group Tackles Supply-Chain Challenges for its Clients
This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods,…