Jun 22, 2026

Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

According to AdExchanger, Omnicom Media's first-to-market multi-party clean room measurement capability marks a significant advance in cross-platform TV measurement by enabling advertisers to measure campaign…

Jun 22, 2026

Omnicom and Tesco Media to Use Real-Time Data to Affect In-Store Creative

Omnicom Media capped Day 1 of its Cannes Lions news series with another first-mover partnership connecting brand content to consumer experiences and expectations, as reported…

Jun 22, 2026

Omnicom Media Kicks Off a Series of Partnerships at Cannes Lions with a First-Time Ad Product Deal

Day 1 of Omnicom Media's four-day Cannes Lions news series spotlighting first-mover partnerships that connect brand content with streaming programming, viewing experiences and consumer expectations,…

Jun 20, 2026

Omnicom Media Rolls Out Research Showing the Need for CTV Advertising to Change its Ways

Omnicom Media Intelligence is spotlighted in a new Digiday feature for its latest study, Connected Content: The Force Multiplier for Maximizing Brand Influence, which argues…

Jun 20, 2026

Report Confirms Omnicom Media Leads Global Media Management Following OMG–Mediabrands Integration

  New York, NY (June 19, 2026) - Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, has been recognized in the COMvergence Final 2025 Global…

Jun 18, 2026

Omnicom Media Names New Global and US Leadership for Initiative as DeRiso Moves to a Group Role

New York, NY (June 16, 2026) – Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today announced new leadership for one of its portfolio agency…

Jun 15, 2026

Genius Sports and Omnicom Media Intelligence Study Shows Augmented Sponsorships Increase Brand Impact

New “Embedded Advantage” report finds branded in-game graphics increase brand favorability and purchase intent while enhancing the fan viewing experience. NEW YORK, June 15, 2026…

Jun 11, 2026

CTV’s Power Couple: New Evidence Shows Home Screen and Video Ads Are Better Together

Home screen ads in CTV deliver consistently strong results, but marketers shouldn’t treat this format as strictly a standalone opportunity, according to a new Partner…

May 27, 2026

Omnicom Media’s Optimum Sports Names Todd Fischer Chief Strategy and Property Officer

  New York, NY (May 7, 2026) - Optimum Sports, the sports media and marketing arm of Omnicom Media, has appointed Todd Fischer to the…