Mar 3, 2026

Zefr and OM Media Trials Release First-of-Its-Kind Study on Brand Impact of Ad Adjacency to AI-Generated Content

Zefr, the global leader in brand suitability technology for social platforms, in collaboration with OM Media Trials, today released new research, AI Slop or Not?…

Feb 19, 2026

Why agencies are rushing into ChatGPT ads despite limited measurement

Agencies and brands are moving quickly into ChatGPT advertising following OpenAI’s rollout of paid placements, despite limited measurement tools and unresolved brand safety questions. The…

Feb 12, 2026

Omnicom Media Has Built a Visible Bridge Between Research and Product That Other Holding Companies Haven’t

In a thorough and thoughtful analysis, ADOTAT editor Pesach Lattin examined how Omnicom Media Group approaches research — concluding that at OM, there is a…

Jan 16, 2026

Omnicom names new Optimum Sports president ahead of major year for sports

Omnicom Media North America has named longtime executive Jeremy Carey president of Optimum Sports, positioning the in-house sports media and marketing group for a pivotal…

Jan 14, 2026

Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative

At CES, Omnicom Media CEO Florian Adamski outlined his vision for the newly restructured organization following Omnicom’s acquisition of Interpublic Group, positioning the company around…

Jan 14, 2026

Inside the C-Suite at CES with Omnicom

In its report on holding company activations at CES 2026, Campaign highlights Omnicom’s first major public showing as the leading holding company following the completion…

Jan 12, 2026

Florian Adamski on Why Omnicom Media’s Scale Delivers Certainty and Value

In his first post-acquisition sit-down since Omnicom acquired IPG, Omnicom Media CEO Florian Adamski told Digiday at CES 2026 that the company’s growth strategy hinges…

Jan 7, 2026

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

Digiday reports that Day 3 of Omnicom Media’s CES news series spotlights a first-to-market collaboration with Amazon and Roku designed to solve one of advertising’s…

Jan 6, 2026

Omnicom Media Links Walmart Connect Purchase-Based Insights with Meta Influencer Audiences

As reported by Digiday, today at CES Omnicom Media announced a first-to-market collaboration that links Walmart’s first-party purchase-based insights with Meta’s Instagram influencer ecosystem, giving…