This excerpt is featured in an article originally published by Adweek. If the transition from print and over-the-air broadcasts to digital has been challenging, that’s nothing compared to…
November 11, 2018
When Omnicom Media Group launched its first operation in APAC twenty years ago, starting with OMD Hong Kong, the market dynamics were completely different, with the Western world…
October 10, 2018
Rick Stallings describes his day-to-day responsibilities as “change management” and “transformation through education.” In other words, he helps clients understand data well enough to interpret the numbers for…
October 7, 2018
Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it…
October 7, 2018
When it comes to understanding how exactly people browse the web, the eyes don’t lie. At least that’s the premise of an increasingly popular practice among web designers…
September 28, 2018
This article was originally published by Ad Age. When Lawrence Teherani-Ami was a media planner in the late '80s and early '90s, the tools of his trade included…
September 11, 2018
This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given…
September 6, 2018
The study will set guidelines and benchmarks that can direct future planning practices. Given the increasing importance of video in digital planning, Omnicom Media Group India has launched…
August 27, 2018
This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner with immediate effect. The agency said it was buoyed…
August 15, 2018