Leadership & Impact

Emergent Tech Boosts Full-Funnel Marketing on Open Web Says OMD’s Ben Hovaness

January 20, 2025

Here’s What Top Marketing Execs Learned at CES 2025

“We have more clients at CES than ever, which shows you something: Clients are seeking to understand how agencies will cope with technological changes and how generative AI…

January 17, 2025

Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

Lifestyle Icon and original influencer Martha Stewart was the special guest at Omnicom Media Group’s Transformation Experience - the showcase event of OMG’s four days of programming at…

January 15, 2025

OMG EMEA CEO Dan Clays Talks to Campaign About Getting the Right Balance Between Global and Local

In an in-depth discussion with Campaign, Omnicom Media Group EMEA CEO, Dan Clays, offered his perspective on leading a complex and diverse marketplace and the most important responsibility…

January 14, 2025

Kimberly-Clark Splits Global Creative and Media Among Interpublic, Omnicom, Publicis, and WPP

Kimberly-Clark has wrapped its massive global creative and media review, splitting responsibilities between Interpublic Group of Cos., Omnicom Group, Publicis Groupe and WPP. Omnicom Media Group won the global…

January 13, 2025

Omnicom Media Group and Roku Partner on Viewer Search Data, Wrapping the holdco’s CES Moves

Omnicom Media Group wrapped up its CES series of first-mover data partnership announcements by revealing that it has secured access to Roku’s viewer searches on the streaming platform…

January 9, 2025

Omnicom Media Group Expands its TikTok Relationship to Include Search Keyword Access

Building on a collaborative relationship that has included data deal to a commerce deal , Omnicom Media Group and TikTok have announced a partnership that gives teams across OMG and…

January 8, 2025

Flywheel First Mover Deal with Amazon Ads Highlighted Day 2 of CES News Blitz

Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that enables access to…