Initiative Named Campaign US Media Agency of the Year
Initiative has been named Media Agency of the Year at the Campaign US Agency of the Year Awards 2026 after engineering one of the industry’s most striking turnarounds.…
March 30, 2026
Leadership & Impact
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Mediahub’s Etsy Team named Campaign’s 2026 Media Team of the Year
Mediahub’s Etsy Team has been honored with one of the highest recognitions at Campaign US’ annual Agency of the Year Awards, winning Media Team of the Year for…
March 30, 2026
Omnicom Media Named Best Performing Global Media Group, Earns #1 Ranking Across all Four Regions
Latest RECMA Diagnostics Report Sees OM agency OMD Scoring Its 11th Consecutive #1 Ranking, with PHD, Initiative and UM All Earning Slots Among the Top Ten. NEW YORK,…
March 26, 2026
Omnicom Media Appoints Ellen Griffin Global Brand President of OMD
NEW YORK, NY (March 17, 2025) — Omnicom Media an Omnicom (NYSE: OMC) connected capability, today announced the appointment of Ellen Griffin as Global Brand President of OMD,…
March 17, 2026
Omnicom Media Names Bradley Rogers CEO of OMD USA
New York, NY (March 13) - Omnicom Media, an Omnicom (NYSE: OMC) connected capability, today announced the appointment of Bradley Rogers as Chief Executive Officer of OMD USA.…
March 13, 2026
A New Snapchat and Omnicom Media Report Reveals Social Posts Can Build Box Office Hits
A new report from Snapchat and Omnicom Media, based on research conducted with Ipsos, finds that social media is becoming the primary driver of movie discovery and theater…
March 5, 2026
Zefr and OM Media Trials Release First-of-Its-Kind Study on Brand Impact of Ad Adjacency to AI-Generated Content
Zefr, the global leader in brand suitability technology for social platforms, in collaboration with OM Media Trials, today released new research, AI Slop or Not? Navigating the Risks…
March 3, 2026
Why agencies are rushing into ChatGPT ads despite limited measurement
Agencies and brands are moving quickly into ChatGPT advertising following OpenAI’s rollout of paid placements, despite limited measurement tools and unresolved brand safety questions. The rush reflects a…
February 19, 2026
Omnicom Media Has Built a Visible Bridge Between Research and Product That Other Holding Companies Haven’t
In a thorough and thoughtful analysis, ADOTAT editor Pesach Lattin examined how Omnicom Media Group approaches research — concluding that at OM, there is a clear through-line: study…
February 12, 2026