Ralph Pardo in AdAge’s Future of Advertising 2030 Report
As part of its Future of Advertising 2030 series exploring how , media and creativity will evolve over the next five years, Ad Age looked at next era…
September 22, 2025
Leadership & Impact
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Omnicom Media Group leads at Festival of Media Latin America Awards 2025
Omnicom Media Group (OMG) agencies have dominated the shortlist at the Festival of Media Latin America Awards 2025, receiving 52 shortlists for our work across the region. …
September 19, 2025
Ad Age Highlights CASA AI Buying Agents Initiative
Omnicom Media Group recently drafted an AI buying agents guide that explored the challenges with AI ad products from Meta and Google and it outlined a plan to…
September 11, 2025
Fortnite Advertising Friction: Creators Say Brands are Wasting Money on Custom Maps
Speaking to Digiday, Zero Code Managing Director, Dario Raciti, explained why Omnicom Media Group’s gaming practice doesn’t recommend that clients build their own Fortnite maps unless they are…
September 4, 2025
Merlin Entertainments Set to Award Global Creative and Media Business
Merlin Entertainments has consolidated its global creative and media business with Omnicom, naming adam&eveDDB and Omnicom Media Group agency OMD its creative and media agencies of record, respectively.…
August 19, 2025
India Has Become a Central Pillar of Our Regional Strategy: Tony Harradine, OMG APAC CEO
With the increasing use of AI and automation, Harradine acknowledged the need to rethink the way agencies are compensated. In a recent interview with India’s Storyboard 18, Tony…
August 15, 2025
Media Buying Briefing: AI’s impact on agency compensation is about to get bigger
As Holding companies and independents alike are collectively investing billions in architecture, tools and processes that leverage AI in ways that go far beyond simple machine learning, the…
August 11, 2025
OMD’s New COO Is Rethinking the Role for a Changing Ad World
Ellen Griffin steps into a new role at the media agency focused on designing new operating models for clients. Reporting on the appointment of Ellen Griffin as…
August 5, 2025
Prime Video and Omnicom Deploy Robocouriers in LA for Eddie Murphy Movie
The Pickup, starring Eddie Murphy, Pete Davidson and Keke Palmer, premieres globally Aug. 6 on the streamer Adweek reports on the campaign that Omnicom Media Group and Coco…
August 4, 2025