Omnicom Media NA CEO Ralph Pardo joined the Digiday Podcast during Cannes Lions to discuss how AI is reshaping the agency business model and why strategic expertise will become an even greater competitive advantage.
Pardo explained how Omnicom Media is using AI to automate repetitive tasks while enabling teams to focus on higher-value strategic work and deeper client partnerships. He also highlighted the importance of developing multidisciplinary talent and breaking down traditional agency silos to help clients navigate an increasingly complex media landscape.
“I still see a strong value prop for agencies, for the solutions and services we provide,” he said, “but certainly we’ll be adapting that to meet clients where they need us to go.”