Research

Featured

Post

Omnicom Media and Vevo Introduce New Brand Fandom Metric to Measure the Value of Consumer Passion

New research identifies the factors that can move consumers from awareness and transactions to advocacy and lasting brand connection NEW YORK, NY, October 15, 2026 — Fandom has long been recognized as a powerful force in culture. Now, new commissioned…

October 15, 2026

Recent

Omnicom Media Partner Intelligence and Amazon Ads Reveal the Power of Pause Ads

New research finds pause ads capture 92% visual attention and drive strong brand connection, favorability and purchase intent New York, NY — October 14, 2026 — As…

October 14, 2026

Omnicom Media and Rembrand Partner to Scale In-Content Advertising Across Premium Streaming

First-to-market capability brings together Acxiom, Omni, and Rembrand’s VISTA platform, with access to premium inventory from major media partners NEW YORK, NY (October 7, 2026) — Omnicom Media,…

October 7, 2026

65% of Consumers Are Avoiding Ads. Here’s How Marketers Can Win Back Their Attention

Omnicom Media research finds ad avoidance has evolved into a spectrum of behaviors, from paying for ad-free content to tuning out irrelevant and repetitive messages NEW YORK, NY…

October 6, 2026

The Consideration Equation: How Brands Win a Place on the B2B Shortlist

In B2B, success often comes down to one critical question: which brands make the shortlist? But what actually gets a brand there? And how do business decision-makers move…

September 22, 2026

The Podcast Prescription: New Research Shows Trusted Voices Drive Stronger Healthcare Brand Results

Healthcare advertising requires brands to communicate complex information while building trust with audiences making deeply personal decisions. New Partner Intelligence research from Omnicom Media Intelligence and Spotify shows…

August 18, 2026