Global News
PHD’s Mike Cooper Explains Why Thinking Like a Challenger Will Help Brands Persevere in a Turbulent Marketing World
This article was written by Mike Cooper, CEO, PHD Worldwide, and originally published by Adweek. Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household cries of “Why is there nothing good on TV?” brand strategy focused…
February 7, 2019