Topic:

Data

Featured

Global News

Hearts & Science’s Erin Matts Shares Her Predictions on Privacy with The Wall Street Journal

This excerpt was originally published by the Wall Street Journal. This year companies are expected to spend $333 billion globally on online advertising, with plenty of that spending driven by advertisers’ ability to target consumers based on their web-browsing histories,…

June 17, 2019

Recent

Hearts & Science’s Megan Pagliuca Shares Programmatic Insights

April 9, 2019

Hearts & Science’s Erin Matts Discusses Bridging the “Data Disconnect” with Beet.TV

March 6, 2019

Erin Matts Named U.S. CEO of Hearts & Science

February 19, 2019

OMD’s Kristen Colonna Speaks on the Importance of Empathy at Advertising Week

In a rare panel during Advertising Week New York, four women took to the stage on Wednesday not to discuss #MeToo or Time's Up, but rather the gender-agnostic…

October 4, 2018

Omnicom Boosts Data Effort With New Precision and Insights Platform, Omni

This article was originally published by WSJ. The platform, Omni, includes a tool to determine which creative images and language might resonate with a desired audience, as well…

July 12, 2018

Hearts & Science’s Director of Digital Activation’s Guide for Not Going All-In With a Walled Garden

This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s…

June 11, 2018

The View From the #BeetRetreat: OMD’s Winkler: Ease of Viewing, Data Consistency Are Keys to Success

Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an effortless experience. “This is why…

June 8, 2018