OMD

Why OMD Is Shifting Its Innovation ‘Factory’ Model

This article was originally published by Ad Age. OMD is shutting down the factory. The Omnicom Media Group-owned agency's Ignition Factory, to be exact, which for a decade worked on…

June 26, 2018

OMD’s John Osborn: “Experiences Should Outweigh Formats for Video Ads”

CANNES – Innovative video ad formats like Fox’s JAZ pods and NBC’s Prime Pods are a welcome change in the drive to improve viewing experiences, but to OMD’s…

June 21, 2018

OMD USA CEO John Osborn Leads Media Agency Into Era Of Artful Intelligence

This article was originally published by Forbes. On the eve of the 2018 Cannes Creativity festival, much of the news coming out of media agencies and their parent…

June 16, 2018

Skincare Giant Beiersdorf Sends Its U.S. Media Account to OMD

This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying…

May 31, 2018

“A Diverse Workplace Is Simply Clever Business”: OMD’s Martin Cowie

OMD is one of the most diverse companies in the industry and the winner of the Agency of the Year Award at last year’s Women in Media Awards.…

May 22, 2018

OMD’s Ben Winkler On Ad Formats: You Can’t Go Wrong By Considering Consumers

This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to…

May 21, 2018

OMG Brands Win Big at Festival of Media Global 2018

Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA…

May 15, 2018

Adweek’s 2018 Media All-Stars | Kerry Perse

After noticing that more brands were turning to social media stars and influencers to pitch their products and create campaigns, Kerry Perse saw an opportunity to create a data-backed score…