Rick Stallings describes his day-to-day responsibilities as “change management” and “transformation through education.” In other words, he helps clients understand data well enough to interpret the numbers for…
October 7, 2018
In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for an audacious media plan. Sometimes it’s a simple execution with…
September 16, 2018
This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner with immediate effect. The agency said it was buoyed…
August 15, 2018
This article was originally published by Communicate Online. Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior,…
July 8, 2018
This article was originally published by Campaign. PHD has learnt a lot since it launched its internal collaboration platform, Source, in 2012. Mike Cooper welcomes Publicis Groupe's rival…
June 26, 2018
Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies…
May 22, 2018
This article was originally published by Ad Age. British banking and financial services company HSBC has chosen Omnicom's PHD to handle global media following a review. The incumbent was GroupM's…
May 22, 2018
Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA…
May 15, 2018
TV viewers may know Enterprise best for its TV commercials featuring Joel McHale and Kristen Bell. Now the company hopes people will recognize it for short videos it…
May 2, 2018