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OMG’s Jonathan Steuer Talks TV Advertising with Variety

Omnicom Media Group's Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp, Fox and FreeWheel Publishers to discuss how TV advertising is becoming as efficient for marketers as digital advertising. View the conversation below:

July 9, 2018

Recent

According to New OMG Study, Consumers Expect the Same from Brands as They Do Friends

Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused? We don’t blame you. Marketers…

April 6, 2018

OMG’s Jonathan Steuer Talks Upfronts

While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more walled gardens, according to Jonathan…

March 4, 2018

OMG RISE: Brands Are Struggling to Keep Up with the Gender and Inclusivity Conversation

According to new research by Omnicom Media Group (OMG), advertisers have been missing the mark when it comes gender portrayal, and they’re paying the price. It’s no longer…

February 22, 2018