Closing the Gap: Why AI Must Be Built for Everyone
Closing the Gap: Why AI Must Be Built for Everyone By Andrea Marshall Webb & Slavina Racheva - Credera AI is rewriting the rules of work, but not…
March 22, 2026
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Meet the New Audiences: Personas Built from Behavior, Not Belief
Meet the New Audiences: Personas Built from Behavior, Not Belief By Matt Ticehurst, Chief Strategy Officer – PHD US From Efficiency to Empathy: The Promise of Agentic AI…
March 22, 2026
The Connective Engine: How GEO is Rewriting Brand Meaning in China
The Connective Engine: How GEO is Rewriting Brand Meaning in China By Lucy Zhang, Chief Relationship Officer – Center of Excellence, Omnicom Media China AI as China’s New…
March 22, 2026
Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era
Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era By Garrett Janssen – Director, Marketplace Intelligence, Omnicom Media NA Generative AI (GenAI) environments such as…
March 22, 2026
Web 4.0 and the Implications for Marketing of the Agent Economy
Web 4.0 and the Implications for Marketing of the Agent Economy By Sean Betts – Chief AI and Innovation Officer, Omnicom Media UK Clicks are Dead For over…
March 22, 2026
Introduction: Designing Ecosystems for Growth
Marketing is being rewritten in real time. Over the past year, what began as a series of emerging shifts has now become a structural reset. The last decade…
March 22, 2026