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As streaming gives viewers greater control over their content experiences, pause moments are emerging as a powerful opportunity for brands to capture attention and build meaningful connections.
New research from Omnicom Media Partner Intelligence and Amazon Ads reveals that pause ads capture 92% visual attention and drive measurable lifts in brand connection, favorability, search intent, and purchase intent. The findings show how pairing contextual relevance with moments viewers choose for themselves can help brands make a greater impact across the marketing funnel.
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