Leadership & Impact

Melissa Gordon-Ring on the Evolving Role of Pharma Media Agencies

Omnicom Media Health Global President Melissa Gordon-Ring spoke with solli about the evolving role of the pharma media agency and why media teams are taking on a more strategic role across the business. Melissa discussed the growing emphasis on measurement and accountability, changing client expectations and the need for agencies to continually evolve their talent and capabilities as technology reshapes the industry. She also shared how media’s expanding role is creating new opportunities for agencies to bring greater strategic value to…