Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it…
October 7, 2018
In a rare panel during Advertising Week New York, four women took to the stage on Wednesday not to discuss #MeToo or Time's Up, but rather the gender-agnostic…
October 4, 2018
When it comes to understanding how exactly people browse the web, the eyes don’t lie. At least that’s the premise of an increasingly popular practice among web designers…
September 28, 2018
This article was originally published by Ad Age. When Lawrence Teherani-Ami was a media planner in the late '80s and early '90s, the tools of his trade included…
September 11, 2018
This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given…
September 6, 2018
The study will set guidelines and benchmarks that can direct future planning practices. Given the increasing importance of video in digital planning, Omnicom Media Group India has launched…
August 27, 2018
This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner with immediate effect. The agency said it was buoyed…
August 15, 2018
This article was originally published by Ad Age. Activision, the Santa Monica, California-based video game developer, has consolidated its global media planning and buying with Omnicom's OMD without a review.…
August 14, 2018
Danny Hopwood, EMEA president of digital display at Omnicom Media Group, chatted with ExchangeWire’s CEO about transparency within the agency renumeration model. Hopwood highlights how important is it to…
August 6, 2018