OMG’s Jonathan Steuer Talks Upfronts
While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more walled gardens, according to Jonathan…
March 4, 2018
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OMG RISE: Brands Are Struggling to Keep Up with the Gender and Inclusivity Conversation
According to new research by Omnicom Media Group (OMG), advertisers have been missing the mark when it comes gender portrayal, and they’re paying the price. It’s no longer…
February 22, 2018
The Big Interview: Looking Up – Elie Khouri, CEO of OMG Middle East
The region’s advertising industry has bottomed out and there is cause for optimism after a dark few years, according to Elie Khouri, the chief executive of Omnicom Media…
February 22, 2018
Campaign’s 2018 A List
Check out Campaign’s 2018 “A List” where 13 of Omnicom Media Group’s finest made the cut: Barry Cupples, CEO, Global Investment, Omnicom Media Group Philippa Brown, CEO, Omnicom…
February 12, 2018
Jolly Greetings and Tips for 2018
Looking back on 2017, there are no mistakes, no failures – only lessons. One of the biggest lessons, and challenges, for the media industry this past year, inclusive…
December 4, 2017
No Time Like the Future: Omniholidays & Lessons from Latin America
2017 has certainly been a dynamic and challenging year. Going into 2018, we’ve extracted three main takeaways from the past year to take us into the new one:…
December 4, 2017
Holiday Greetings from Omnicom Media Group
Well it’s almost that time of year again when every other advert is about toys, turkey or tinsel and we begrudgingly accept that we might need to start…
December 4, 2017
Holidays in Asia
Holidays represent huge opportunities for marketers around the world. But in Asia, one of the biggest consumer spending days is not actually a holiday and it starts in…
December 4, 2017
Holiday Trend Watch
The holidays are that special time, when we pause to celebrate the past year, look ahead to the future, and indulge ourselves in that new toy we’ve been…
December 4, 2017