The Content Collective and PHD Launch New Video Series for Enterprise
TV viewers may know Enterprise best for its TV commercials featuring Joel McHale and Kristen Bell. Now the company hopes people will recognize it for short videos it…
May 2, 2018
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OMD USA Appoints Rolf Olsen For New Lead Analytics Role
Omnicom Media Group’s OMD USA has named WPP data guru Rolf Olsen to the newly created position of chief analytics officer. In his new role Olsen will lead…
May 1, 2018
PHD’s Stacy DeRiso Re-Thinks 30-Second Ads
At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can provide a space for…
April 30, 2018
Resolution Media’s George Manas Comments on Amazon’s Ad Services
This article was originally published by AdAge. Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with…
April 30, 2018
OMD’s Dario Raciti Defines the eSports Opportunity for Adweek
It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that…
April 30, 2018
OMD’s Ben Winkler Searches for a Triopoly at Leaner NewFronts
The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing – but what do advertisers’ agencies hope to get out of…
April 30, 2018
Hearts & Science’s Mike Venables Comments on YouTube’s Latest Offering
YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s…
April 30, 2018
OMD’s Kerry Perse: Why Brands Need to Diversify When They Rely Upon Other Platforms
This article was originally published by Adweek. The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a…
April 27, 2018
Meet the CEOs: OMG Indonesia’s Rajat Basra
This article was originally published by Marketing Interactive. While there are those who spend their nights wondering about their position in the corporate ladder, unravelling the future of the…
April 25, 2018