Leadership & Impact

The Media Buying Industry Has to Figure Out Where to Put Creators

July 18, 2024

Horizont Agency Man Of The Year

Why Florian Adamski still keeps his own minutes Florian Adamski is CEO of Omnicom’s media division It's a first: never before has the head of a media agency…

July 10, 2024

Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various ways in which consumers…

July 3, 2024

These are The Winners of The Year: Ulrich Klenke, Florian Adamski and Matthias Dang receive the HORIZONT Award

Strategic foresight, visionary thinking, technical expertise and a consistent attitude: their skills make the Men of the Year successful in Germany and beyond. All three HORIZONT Award winners…

June 28, 2024

Omnicom Media Group Returned From Cannes as Most Honored Media Hold Co, Preferred Partner in Game-Changing Collaborations

OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place Group revealed first-mover partnerships with leading retail, programmatic buying and social platforms that…

June 27, 2024

Are Marketers And Agencies Moving Fast Enough To Embrace AI?

PHD CEO Guy Marks was on the stage at Cannes discussing AI when he suddenly asked the audience, “Remember the year of mobile?” Five to eight years later…

June 24, 2024

Amazon, TikTok, Instacart, and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade Desk and TikTok that aim to help brands reach…

June 24, 2024

Campaign Global Agency of the Year Awards 2023: Winners Revealed

UK shops and individuals emerged victorious in several categories at the inaugural ceremony this evening Omnicom Media Group had five reasons to celebrate at the Campaign Global Agency…

June 14, 2024

Omnicom’s Cannes Strategy Starts with Purchase-Path Research Showing Just How Much Has Changed

Omnicom, never known for being shy about commandeering attention away from bigger matters, plans to hit Cannes Lions next week with a raft of partnerships and announcements that…