By Adrianne Pasquarelli | June 12, 2024 Priceline has selected Omnicom Media Group’s PHD as its media agency of record following a competitive review. The appointment is effective immediately, the…
June 12, 2024
The following is an excerpt from the white paper Connected Commerce: A New Advertising Paradigm available for downloading here. As many in the marketing community continue to cling to…
June 10, 2024
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing more than 4,750 finalist and winning entries from eligible global,…
June 7, 2024
Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about commercials. It draws the world’s biggest ad companies, showcases the most-awarded creativity, features cutting-edge…
June 6, 2024
Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools such as artificial intelligence and programmatic automation becoming more predominant. That’s especially noticeable…
May 28, 2024
The momentum around women’s sports doesn’t start or stop with Caitlin Clark. As Clark’s rookie season in the WNBA gets underway, networks and brands are increasingly investing in women’s sports…
May 22, 2024
Nielsen panel remains primary currency as buyers chart familiar territory. Upfront presentations chartered familiar territory this week and deals are expected to transact in primarily the same way…
May 22, 2024
By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week Gap has concluded its media review. Gap Inc. has selected…
May 14, 2024
OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media All Star List. These honorees are crafting standout strategies and helping clients maximize their budgets…
May 14, 2024