OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media All Star List. These honorees are crafting standout strategies and helping clients maximize their budgets…
May 14, 2024
A refresher on the stats about the growing majority in the U.S. before going into 2024 upfronts. The Summer of 1999 was a pivotal moment in the U.S.…
May 14, 2024
Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they…
May 13, 2024
Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see. Many of the top-of-mind questions in TV advertising aren’t concerning…
May 9, 2024
EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process. Furniture retailer Lovesac has appointed Omnicom Media Group’s Hearts & Science as its media…
May 8, 2024
By Parker Herren | May 02, 2024. 5 industry leaders weigh in on streaming sports, trending franchises and new ad opportunities As one of the only must-buys left for advertisers…
May 6, 2024
And by "world," I mean stack. If you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into…
May 1, 2024
mSix&Partners (now T&Pm) previously held the jeweler's account David Yurman invited Havas, IPG and PMG to compete for the business alongside PHD. The David Yurman Company has wrapped…
April 24, 2024
By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This marks the first time Firehouse Subs has opted for a…
April 23, 2024