This article was originally published by Campaign. People are spending up to five hours a day across all mobile apps, a new study has revealed. Research by RISE,…
June 19, 2018
This article was originally published by Forbes. On the eve of the 2018 Cannes Creativity festival, much of the news coming out of media agencies and their parent…
June 16, 2018
Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season, which began in the last…
June 14, 2018
This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s…
June 11, 2018
As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to reach individual consumers based…
June 10, 2018
Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an effortless experience. “This is why…
June 8, 2018
This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying…
May 31, 2018
This article was originally published by Campaign Asia. Tony Harradine says he's not your typical investment guy. The former Asia-Pacific chief investment officer at Omnicom Media Group didn’t…
May 30, 2018
Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various audience-targeting initiatives and the growth in…
May 29, 2018