Media Buying Briefing: How the Upfront has Changed Over the Last 30 Years
As the cable reporter for now-defunct Mediaweek from 1993 until 1998 when I became an editor, I learned about the TV ad marketplace down to a level of…
May 23, 2024
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Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season. Marketers face mounting pressure…
April 30, 2024
School Reports 2024: Which agencies got the highest marks?
Seven agencies received a mark of eight (excellent) in this year’s School Reports, published yesterday (23 April). The agencies at the top of the class of 2024 included two…
April 26, 2024
CTV Transparency Underpins Growth in Media Spending: PHD’s Katie Klein One of Those is Measurement.
Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have…
April 11, 2024
OMG | SXSW 2024: Key Trends
March 20, 2024
Megan Pagliuca Talks Standards and Accountability with Beet TV
October 24, 2023 | By Robert Andrews The rapid evolution of the digital landscape, with new channels like Connected TV (CTV) and retail media, demands a multi-faceted planning,…
October 24, 2023
Center of Excellence: Conversion APIs
Publishers are encouraging agencies and clients to implement API-based conversion tracking solutions such as Meta’s CAPI.
December 13, 2022
Video: OMG’s Catherine Sullivan Weighs In on Getting Past the TV Upfront to an “Audience-Based World”
This article was originally published by Beet.tv. The current crisis is causing the media industry to “rethink what we do.” It is making the TV Upfront less essential…
May 11, 2020
OMG Skips Holiday Party in Favor of Charity
This article was originally published by Campaign. The decision is now turning into a charitable tradition for the agency network. Omnicom Media Group is putting its money where…
December 16, 2019