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Long TV Ads Are Over and OMG NA’s Catherine Sullivan Wants Networks To Adapt

This article was originally published by Beet.tv. SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks.…

September 19, 2019

OMG’s ADCOLOR FUTURES Recap Their Experiences at This Year’s ADCOLOR Conference

ADCOLOR, an organization created by Omnicom Chief Diversity Officer Tiffany Warren, has a goal of creating a community of diverse professionals who support and celebrate one another. By…

September 17, 2019

OMD’s George Manas Named One of Ad Age’s 40 Under 40 for 2019

This article was originally published by Ad Age. Ad Age’s annual 40 Under 40 list recognizes the up-and-comers shaping the marketing, media and agency industries. All of our…

September 9, 2019

OMG Launches Hearts & Science in New Zealand

This article was originally published by Mumbrella. OMG has launched data and customer experience marketing agency Hearts and Science in New Zealand, following the recent Australian launch. The…

September 5, 2019

OMG’s Jonathan Steuer Discusses Omni, Advanced TV and More with Media Village

This article was originally published by Media Village and written by E.B. Moss. What's the role of ATSC 3.0 around advanced TV interactivity and addressability in an IP-enabled TV…

September 4, 2019

OMD’s Florian Adamski Explains Why Agencies Need to Put the Focus Back on Their Clients and Marketing Outcomes

This article was originally published by Adweek and written by Florian Adamski, CEO, OMD Worldwide. In 1960, Harvard Business School professor Theodore Levitt launched the age of modern…

September 3, 2019

OMG NA’s Catherine Sullivan Shares Her Take on Streaming’s Effect on Upfront Performance

The below excerpts are featured in an article originally published by The Wrap. How’s this for a plot twist: Traditional television networks got a boost in advertising commitments…

August 28, 2019

Programmatic Video Heading To Unified Auction: OMG’s Ben Hovaness

This interview was originally published by Beet.tv. What started as a way for publishers to sell their video ad space more easily quickly became a series of…