OMD Retains Top Global Media Agency Title for 2019
This article was originally published by Campaign. OMD has retained its title as the world's biggest media agency, securing the top spot by projected billings in the COMvergence…
December 12, 2019
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PHD’s Anthony Koziarski Discusses “Negative Reach” Phenomenon with Beet.tv
This article was originally published by Beet.tv. For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that…
December 10, 2019
Annalect’s Adam Gitlin Explains the Handicaps of Data Ownership for Ad Age Report on New Data Initiative
This excerpt is from an article originally published by Ad Age. The ability to put data to work for clients is a key selling point at agencies in…
November 8, 2019
OMG MENA’s Elie Khouri Shares His 2020 Industry Predictions for the Region
This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing…
November 4, 2019
OMG APAC’s Paul Shepherd Weighs in on the Ad Fraud Conversation
This excerpt was originally published by The Drum. Ad fraud has been a major concern for brands, ever since the ‘methbot scandal’ hit the headlines two years ago.…
October 28, 2019
OMG Montreal’s Karine Courtemanche Shares Her Thoughts on the Current State of Media
This article was originally published by Infopresse and has been translated to English. For Karine Courtemanche, President of OMG Montreal & Touché!PHD, media agencies are destined to become…
October 23, 2019
OMG Launches Adylic in MENA
This article was originally published by Campaign Middle East. OMG MENA has announced the opening of the regional operation of its dynamic creative specialist agency Adylic. It specializes…
October 8, 2019
PHD’s “Sweatlag” for Delta Air Lines Among Adweek’s Media Plans of the Year for 2019
This excerpt was originally published by Adweek. This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible),…
October 7, 2019
OMG’s Jonathan Steuer Underscores Need for New Audience Measurement Systems
This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure…
September 30, 2019