OMD USA is honored to be one of just five agencies showcased in the annual Campaign US Agency Performance Review for having demonstrated a healthy mix of new…
April 11, 2024
Continued contraction of spend in TV as well as upticks in digital media persist The 2023 upfront was defined by the convergence of numerous hardships: economic uncertainty, the Hollywood…
April 9, 2024
Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the…
April 9, 2024
April 8, 2024 - As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), Omnicom Media Group (OMG) agency…
April 4, 2024
The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game…
April 3, 2024
Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five New York, NY (April 3, 2024) – Omnicom Media Group (OMG), the media services…
April 3, 2024
NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on shows' emotional content. NBCU says its AI ads performed as much as 49% better than its…
March 20, 2024
Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead in the Marketplace "OMD confirms its leadership, far ahead of…
March 18, 2024
OMD and Playground xyz leaders offer perspectives on the attention economy. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should…
March 6, 2024